Client: Bisinoulan
The first fragrance from Bisinoulan, a large Chinese cosmetics company founded by Chen Ping. She reached out to American designer Marc Rosen who created the name and packaging.
The bottle was inspired by the Millennial spirit of her salesforce and her consumer base. ‘Uare’ is for aspiring young business women looking for a fragrance that will give them the emotion and direction to reach their goals. It is a fragrance that speaks to who they are, “Uare”. The dramatic bottle is topped with a crystal clear wand that points in the direction of their hopes and dreams.
Client: Ode Paris
Four Fragrances That Express the Essence of Millennial Lifestyle
In today's eclectic world, fragrance is worn for many purposes. Aspiration, Inspiration, Individuality, Achievement, Sensuality and the Pursuit of Love.
OdeParis, a new niche fragrance house, has created a unique collection of four fragrances for women and men that will serve as touch points for a generation that uses scent in an entirely different way.
Presenting 'The Love Potion Collection', four fragrances each with a hand crafted essence combining rare ingredients that will tell your story.
The future of perfume has evolved with a new fragrance house with pure and modern ideas. This is reflected by the packaging. Contemporary, clean, spare, heavy glass bottles simply labeled with the fragrance name and number. For the man or woman who knows what they want.
'Love Potion' builds upon the legacy that fragrant decades have passed down and celebrates the art of perfumery and the possibilities fragrance can bring. Love Potion's philosophy is that we can achieve our goals with confidence by wearing a signature scent that lets us navigate our personal journey and create our own destiny.
Each of Love Potion's four scents is focused on a primary, intoxicating ingredient.
Let 'Love Potion' bring your dreams to reality, be inspired...be seduced!
Client: Horizon Beauty
‘Shanghai’ the Forbidden Fragrance, was designed by Marc Rosen as part of an exciting entrepreneurial experience. The fragrance was created to extol the history, mystery and allure of the exotic city while epitomizing the new, modern fashion capital of Asia. The fragrance launched with displays in all of the Saks Fifth Avenue windows. The bottle was unique in its design by innovating a sphere with the bottom half solid glass. The red fragrance was contained in the cavity in the top half. The arresting black and red lacquer boxes and display stands created a dramatic presence on counter.
FiFi Award winner
Client: Hope Fragrances
The creation of the Hope Night flanker was enhanced by the addition of the new, compelling Art Deco crystal perfume bottle. The round glass stopper with its rose gold ribbed stem sits upon a round stepped back bottle with sharp edges and a purple lacquered base. Hope fragrances is the first brand in many years to launch a real parfum. They realize that the consumer values image and luxury and beauty.
Client: Grupo Villa Maria
This is an example of Marc Rosen Associates creating an entire brand. The client, Lucia Magnani is the President of Castrocaro and the Longlife Terme spa in Italy. MRA put together a group of industry professionals to develop the packaging, formulations, advertising, public relations and social media. Their beautiful custom packaging combined vintage tortoise shell patterned closures with contemporary ergonomic sensual shapes. Using their years of relationships with store buyers, they organized the launch at London’s prestigious Harvey Nichols.
Client: Elizabeth Arden
Using the Art Deco persona of the famous fashion brand, the charcoal grey bakelite-like plastic end caps on the handsome glass bottle creates a clear vertical band showcasing the fragrance itself.
Client: Borghese
Created for the important Italian brand Borghese, The fragrance’s name was ‘ Il Bacio', ‘the Kiss,’ The perfume stopper and the cap for the eau de toilette are reimagined from a photo of an ancient Etruscan necklace with a carved cornelian ‘love knot’ as its centerpiece. The shape of the bottle was inspired from the arch of a Roman aqueduct.
Client: Ellen Tracy, Inc
Created as the signature scent for the American fashion house Ellen Tracy, the bottle was designed to evoke an aspirational spirit. The blush color of the fragrance itself was embellished by the rose gold collar and reflected by the frosted tubular cap.
Client: Elizabeth Arden
The original fragrance by Burberry, The flask shaped container was designed as an ergonomic bottle that fit perfectly into the grip of a man’s hand. It was the first bottle designed and engineered with an off centered neck.
Client: Coty Beauty, NY
We Provided: PACKAGING, BRAND DEVELOPMENT, STRATEGY.
Client” Parfums Lagerfeld
Lagerfeld’s signature woman’s fragrance, the Art Deco bottle was created in the shape of a fan. It was Karl’s favorite accessory both in his fashion shows and his personal symbol. The bottle’s sharp rays creates a dramatic tactile sensation. An engineering feat by the glass maker, the bottle has an inverted neck making the flat gold closure lie flat.
FiFi Award winner
Client: Jill Stuart International
Jill Stuart is an American fashion designer who uses vintage couture to inspire her designs. She wanted a bottle that was an homage to a more glamorous time. The sensuous glass flacon is contrasted by a smooth vase like shape that rises to a ribbed shoulder that is echoed by its clear plastic closure blending seamlessly from the glass pattern.
Client: Hope Fragrances
The elegant contemporary tapered glass bottle rises to create an aspirational feeling topped by a gold ribbed cap crowned with a thick lucite disk. The fragrance collection was expanded to include two flankers; Hope Sport and Hope Night. 100% of the fragrance’s profits support the Hope for Depression Research Foundation, the first fragrance to do so.
Client: Elizabeth Arden
Inspired by the famous ‘Red Door’ of the Elizabeth Arden Salons located in major cities worldwide. These Salons were created by the founder to offer her clients an intimate world of beauty. The fragrance was the newest signature scent for the brand in decades. The simple contemporary bottle was designed to symbolize the red door with its arched red cap and rectangular silhouette.
Fifi Award for best bottle design
Client: Exhale Parfums
Created for a luxury niche fragrance, the heavy glass horizontal bottle is distinguished by its slanted ends and is held within a gold ‘X’ clasp to underscore the name.
Client: ET Browne
‘Lelong’ by Lucien Lelong……the fragrance that makes time stand still.
Lucien Lelong was a renoun French fashion designer who designed couture from the 1930’s through the 50’s. He is credited with inventing the Pret a Porter concept. He had designed many beautiful perfumes during those years in classic bottles. Our client had purchased the brand and asked us to create a new Lelong fragrance in his spirit. In doing research on his remarkable career, we found a photo of his salon with a mantle clock that was surrounded by two elephant tusks. We designed a dramatic bottle that contained a working clock in a horse shoe shaped bottle topped with double tusks covered in tortoise shell pattern.
Client: Dr. Mary Lee Amerian
We Provided: PACKAGING, BRAND DEVELOPMENT, STRATEGY.
An example of how MRA-Studio can create an entire brand’s persona utilizing stock components and making it look custom through design and decor.
Client: Sanofi, Inc
Our client wanted to do a woman’s fragrance using the unlikely name 360º. We created a perfume bottle that was an elegant and modern glass sphere to epitomize the name. The bottom half of the sphere contained the golden perfume and the top was a glass shell that when removed, revealed a tiny glass ball stopper. We interpreted the eau de toilette bottles as clean, thin, tall cylinders with clear sphere caps to relate to the perfume bottle design.
Client: Parfums Lewelyn
The glamorous and magical name ‘Stardust’ inspired us to design a dramatic, contemporary bottle with an architectural, slanted profile with a beveled back that was showcased through the clear fragrance. The blue oval stopper was embossed with tiny stars and surrounded by a matte aluminum surround and collar.
Client: Parfums Lagerfeld
Our first project with Karl Lagerfeld when he was the head designer for house of Chloe. The clean, tall, masculine flacon had a silver straight sided cap with a ring on top. The ring became the symbol for this very successful fragrance.
Client: Guess International
Created to be the Guess signature fragrance. The client wanted to use stock packaging. We used a stock bottle that we had designed for a French glass supplier and screened the front with a frosted panel with the letters of Guess dropped out. The clear fragrance revealed the standard dip tube which we made into a design element by making it red to match the spray orifice. The matte silver cap completed its cool overall persona.
Client: QVC
We Provided: PACKAGING, BRAND DEVELOPMENT.
Client: Halston-Borghese
The name connotes a chemical reaction. I was reminded of my first chemistry set as a child. One of most men’s favorite memories. I decided to design a chemistry set for grown up guys. We created a modern sleek set of test tubes and beakers in the classic shapes but very cool with shining silver components.
Client: Sanofi, Inc
Inspired by tech devices, we designed the first men’s flacon that was not glass. The sleek, matte aluminum flat container is accented with black rubber for a great grip. It fits into the pocket of a guy on the go.
Client: ET Browne
First launched in 1936 by famed French fashion designer Lucien Lelong, the new owners wanted to re-imagine it for today. We were inspired by the original perfume bottle and created bottles with a similar frosted draped motif topped with a matte gold ball caps.
Client: Joseph McClean Gregory
Our client, the great grandson of Evalyn Walsh McLean, who was the owner of the fabled Hope diamond, asked us to design the packaging for his new perfume. The famous blue diamond had a storied past so I named it ‘Fable.’
We created a perfume bottle that resembled a matte silver cuff bracelet with a facsimile of the blue stone imbedded into the stopper. The eau de parfum bottles echoed the perfume with its frosted bottle edged with silver and topped with cap featuring a round blue stone to carry on the theme.
PRATT INSTITUTE
With a Masters and Honorary Doctorate degree from Pratt, Trustee, Marc Rosen is a Professor teaching the World's only Graduate package design class 'Package Design Workshop.
The Marc Rosen Scholarship and Education Fund is celebrated by the Beauty Industry annually at a black tie gala held at the historic University Club in Manhattan.
His Education Fund sponsors the annual Design Symposium held at the Whitney Museum featuring panels of the World's top designers.
TEACHING
Mentoring young designers has been been an intrinsic part of the Marc Rosen Associates agenda. As a Professor at Pratt Institute, Rosen has taught for over twenty-five years the World's only Graduate course on creating fragrance packaging, showcased at his annual scholarship gala.
In house MRA mentors interns and develops their skill to enable them to enter the industry.
SCHOLARSHIP
Pratt has created two annual, full tuition Marc Rosen Scholarships given to students that are chosen from international applicants who want to study Graduate Packaging Design.
SYMPOSIUM
His Education Fund at Pratt, now in its fourth year, sponsors an annual Design Symposium created and moderated by Marc Rosen and held at the Whitney Museum that highlights provocative topics discussed by the world's leading designers in every field.
